Three Ways to Get Your Business Involved With Charity

Posted by Admin | July 9th, 2014

It always sounds good to give to charity, but as a business, it can be difficult to figure out the best way to make such a commitment. Fortunately, there are a variety of methods to contribute to charities, which means businesses can pick and choose a method that best suits their business model and resources.

1. Events. Charities will often hold fundraising events to drum up attention and support. Some charities will put on dinners or concerts. Others may host marathons or carnivals. Sponsoring events usually means helping cover costs or contributing valuable goods or volunteers. Sponsors are usually prominently listed. The size of the commitment will vary depending on the needs of the charity and the capability of the business.

2. Ongoing support. Sometimes businesses start an ongoing affiliation with a charity. Since this type of support is long term, it has added benefits. With a partnership, the business can become well known for its support, which can be an excellent branding tool. Moreover, ongoing support can become part of the overall work culture, which can have a dramatic impact on the charity and your employees.

3. Fundraisers. Businesses can also participate in various fundraisers. Most charities conduct fundraisers, usually selling certain products. In these cases, businesses can distribute sales packets to willing employees. These fundraisers are low risk, and many companies provide some monetary pledge on top of any sales figures.

With these options, it is easy to see how charitable donations can fit into any business plan.