Three Major Companies and the Charities They Support

Posted by Admin | July 23rd, 2014

For a smaller business, the idea of supporting charity can seem daunting. However, while approaching the issue, it is important to remember that many other businesses have already paved the way. Many major corporations around the world already contribute to charities.

1. Chevron. As a thriving oil company, Chevron is a very profitable business that gives generously to charitable causes. Some charities Chevron supports are closely linked to its overall business aims, such as Project Lead the Way, which provides money for engineering programs in schools. Chevron has also been a large contributor to the Niger Delta Partnership Initiative Foundation, which is committed to helping foster economic development in Nigeria.

2. Wells Fargo. Wells Fargo is one of the largest banks in America, and it is also one of the largest contributors to charity in the corporate world. In particular, Wells Fargo has spent time developing a partnership with NeighborWorks America, which helps new homebuyers affected by the housing crisis. The company also supports Opportunity Finance Network, which provides banking services in low-income areas.

3. General Electric. General Electric is affiliated with United Way. This unique charity organizes funds and reallocates them to needs within a community. General Electric is also a primary sponsor of National Medical Fellowships. This program is designed to support advancement in the medical field, primarily through scholarships and service learning programs.

These large corporations have a lot of flexibility, but businesses of all sizes can start contributing to charity on any scale today.

Four Things to Consider When Picking a Charity for Your Business

Posted by Admin | July 16th, 2014

It makes good business sense to support charitable causes. However, picking the right charity should take some work. While making the decision, consider the four following factors.

1. Funds available. It is important to assess how much money is available for charitable giving. Many companies include charitable donations in their yearly budget. When allocating funds, consider the potential return on the investment. It may help to consider charitable giving alongside other marketing funds.

2. Employee interest. It can be helpful to know what causes employees are more interested in. In some cases, the charity may be one that helps certain groups or families within the business. The more invested employees are in the cause, the more likely they are to work harder in the name of the charity.

3. Company focus. Sometimes it is possible to pick a charity that aligns with the overall company focus. For example, a company that makes pet supplies may want to support a pet charity. A publishing company may be involved with a literacy charity. These affiliations can be stronger thanks to shared ideals.

4. Charity history. Before making any decision regarding a charity, research its history first. When money is involved, it is important to know the charity’s work and focus, ensuring that it is a legitimate organization. For this reason, well-known and established charities are often seen as preferable.

By considering these factors carefully, it can be easier to make the best decision for any business regarding which charity to support.

Three Ways to Get Your Business Involved With Charity

Posted by Admin | July 9th, 2014

It always sounds good to give to charity, but as a business, it can be difficult to figure out the best way to make such a commitment. Fortunately, there are a variety of methods to contribute to charities, which means businesses can pick and choose a method that best suits their business model and resources.

1. Events. Charities will often hold fundraising events to drum up attention and support. Some charities will put on dinners or concerts. Others may host marathons or carnivals. Sponsoring events usually means helping cover costs or contributing valuable goods or volunteers. Sponsors are usually prominently listed. The size of the commitment will vary depending on the needs of the charity and the capability of the business.

2. Ongoing support. Sometimes businesses start an ongoing affiliation with a charity. Since this type of support is long term, it has added benefits. With a partnership, the business can become well known for its support, which can be an excellent branding tool. Moreover, ongoing support can become part of the overall work culture, which can have a dramatic impact on the charity and your employees.

3. Fundraisers. Businesses can also participate in various fundraisers. Most charities conduct fundraisers, usually selling certain products. In these cases, businesses can distribute sales packets to willing employees. These fundraisers are low risk, and many companies provide some monetary pledge on top of any sales figures.

With these options, it is easy to see how charitable donations can fit into any business plan.

Three Reasons Why Charitable Giving Makes Your Employees Happier

Posted by Admin | July 2nd, 2014

Giving to charity is about giving back to the community. However, a smart business should understand that it is much more than that. No matter what the charity works to accomplish, sometimes the most dramatic impact happens within the donor businesses themselves.

1. Better morale. Work translates to responsibilities, and responsibilities are inherently stressful. However, when a company is active in the community, employees will have a sense that they are working for more than a paycheck. They will be able to see the company as more than a moneymaking machine. This will help change the overall workplace environment for the better.

2. Improved productivity. Happy workers are productive. If employees feel good about the company they are working for, they are more likely to give their best effort on the job. So when companies are involved in charitable work, employees will have more reasons to come to work. They will be more willing to give up their time for a company that gives as good as it gets.

3. Broader horizons. For many employees, the workday can become routine. This redundancy can reduce creative energy. With charity work, however, these same employees can shift their focus. More than that, it reminds workers that they are part of a bigger picture, not just at the company but also in the world at large. These broader horizons can reinvigorate creative thought, pushing employees to new possibilities on the job.

Charity can fill a lot of needs, starting with those of your employees.

Three Ways Supporting Charity Will Help Your Bottom Line

Posted by Admin | June 25th, 2014

A good business needs to spend money to make money. While this money can be spent on facilities, employee development or other things, it can also be spent on charitable giving. If you have never thought about how charity work can improve your bottom line, consider these three factors.

1. Effective advertising. While most businesses adopt a diverse range of marketing tactics, charitable giving is sometimes an afterthought. The fact is that charity work can be one of the best forms of advertising. Not only does it get the business name out there, but it’s also positive publicity.

2. Reaching new customers. Advertising has to be targeted at a certain group of customers. This is why charitable giving is so effective. People who participate with charities or those who are interested in community affairs are a unique customer group. Companies that sincerely give time or money to charities will be able to reach these potential customers in an extremely powerful way.

3. Employee productivity. Charitable works may seem to be a distraction, but employees are more motivated when they feel like the company is invested in larger goals. In essence, if a company gives to the community, employees are going to respect the company more, which can yield a wellspring of energy. This can translate into better work habits and a more positive work environment.

All businesses have to spend money. Be sure to spend yours the best way possible, and consider charitable giving as part of your business plan.

Five Reasons Your Business Should Support Charity

Posted by Admin | June 18th, 2014

Businesses are all about making money. Because of this, many businesses may be hesitant about allocating too much of their budget to charity causes. While charity does require the donation of time and money, it also has the potential to provide substantial dividends to businesses. Just consider the following five business benefits of supporting a charity.

1. Good advertising. While charitable giving can be an anonymous act, it does not have to be. In fact, it is entirely acceptable for businesses to make their donations public. For many businesses, such disclosure is part of being ethically transparent. Because these types of donations to charity are usually public knowledge, businesses can see such expenditures as part of an overall marketing plan. Any time a business can get its name into the public eye, potential customers are being reached. Additionally, this type of advertising is likely to reach new customers.

2. Customer relations. Many customers feel jaded about competition among businesses, which can make them wary. However, when a business reaches out to the community through charity, customers can see the business in a new light. This unique type of customer relationship moves beyond the standard business model, which has customers on one side and businesses on the other. In this context, businesses and customers can be united together for a common goal, which is likely to elicit trust and respect on a whole new level.

3. Employee pride. Businesses with a strong charitable involvement are more likely to have a better internal community. If a business is all about profit, employees will connect differently to the company. On the flip side, businesses that show a real commitment to good causes can build better longstanding relationships with employees. In fact, if a business is known for its good works and not just its bottom line, then the business will likely attract the best employees, which can lead to a better talent pool within the company.

4. Effective branding. Charity can be part of an effective marketing plan, but the impact can be even more significant. Branding is how businesses define themselves. A brand is essentially how companies are recognized. While marketing tactics can help establish a brand, charity work can go a long way to advance this process. When a company is strongly associated with good works in the community, the overall brand is much more effective.

5. Tax breaks. Lastly, giving to charity is rewarded by the government. Businesses, just like individuals, can declare charitable giving on their taxes. This can yield certain tax breaks, which can be very helpful when trying to minimize the cost of filing. Charitable tax deductions will vary, so it is important to research the matter carefully and to ensure that all procedures are legal before attempting to write off such giving.

Charitable giving can have a positive impact on the community. As these reasons show, it can have a positive impact on any business as well.

Amir Landsman’s H Capital is positioned to compete like never before

Posted by Admin | August 7th, 2013

With the opening of several new branch offices and a relentless hiring drive, Amir Landsman’s H Capital is positioned to compete like never before.

Amir Landsman’s commitment to strong personal relationships is exemplified

Posted by Admin | July 31st, 2013

Amir Landsman’s commitment to strong personal relationships is exemplified by his unconditional devotion to his two children.

Amir Landsman might keep grueling hours at H Capital

Posted by Admin | July 24th, 2013

Amir Landsman might keep grueling hours at H Capital, but he always finds time for cooking, tennis and other hobbies.

Amir Landsman happily celebrated his recent marriage

Posted by Admin | July 17th, 2013

Amir Landsman happily celebrated his recent marriage with his family, friends and business associates.